Hey Riders,

At Lifeline Shop, we’re not just a bike parts retailer—we’re cyclists ourselves. We understand that trust is the most important component in any relationship, including the one we have with you. This Privacy Policy explains how we collect, use, and protect your personal information when you visit cheapbikepartsshop.com.

Just as we carefully select every component in our inventory, we approach your privacy with the same attention to detail and respect.

1. Information We Collect

When you browse our site, make a purchase, or contact our support team, we may collect:

  • Personal Identification Information: Name, email address, shipping address, and phone number when you create an account or make a purchase.
  • Payment Information: Credit card details, PayPal email, and billing address. Note that we never store your complete payment details on our servers.
  • Technical Information: IP address, browser type, device information, and pages you visit on our site.
  • Communication Data: Records of correspondence when you contact us at [email protected].
  • Preferences: Information about your bike interests and purchase history to help us recommend the right gear for your ride.

2. How We Use Your Information

We use your information to:

  • Process your orders for BMX frames, brake pads, cassettes, and other cycling components
  • Provide customer support and respond to your inquiries
  • Improve our website and product offerings based on your browsing patterns
  • Send you relevant promotions and product updates (only if you’ve opted in)
  • Prevent fraudulent transactions and enhance security
  • Comply with legal obligations

3. Data Sharing and Disclosure

We value your trust and only share your information when necessary:

  • Service Providers: We work with trusted third parties for payment processing, shipping, and marketing. These partners only receive information necessary to perform their functions.
  • Legal Requirements: We may disclose information if required by law or to protect our rights, safety, or property.
  • Business Transfers: In the event of a merger or acquisition, customer information may be transferred to the new owners.

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

Your security is our priority, just like the quality of our bike parts. We implement appropriate technical and organizational measures to protect your data:

  • All transactions are protected with industry-standard encryption (SSL technology)
  • Payment information is handled by certified payment gateways (Visa, MasterCard, JCB, PayPal)
  • We regularly monitor our systems for vulnerabilities and attacks
  • Data is stored on secure servers with limited access

While we implement these safeguards, no online transmission is 100% secure. We encourage you to use strong passwords and protect your login information.

5. Your Rights

As a valued member of our cycling community, you have the right to:

  • Access and review the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal data, subject to legal obligations
  • Opt-out of marketing communications at any time
  • Object to certain processing activities
  • Request data portability where applicable

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your shopping experience:

  • Essential Cookies: Required for basic functions like adding items to your cart and making purchases.
  • Analytical Cookies: Help us understand how visitors interact with our website to improve its functionality.
  • Marketing Cookies: Used to show relevant advertisements based on your browsing history (only with your consent).

You can control cookie settings through your browser preferences. Note that disabling某些 cookies may affect your shopping experience.

7. International Data Transfers

As we serve customers worldwide (except Asia and some remote regions), your information may be processed outside your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this policy.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We’ll notify you of significant changes by posting the updated policy on our website with a new effective date.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please reach out:

Email: [email protected]

Address: Lifeline Shop, 3797 Bastin Drive, Portland, US 97205

Thanks for trusting us with your bike parts needs and your personal information. We’re riders just like you, and we’re committed to keeping your data secure.

See you on the road,
The Lifeline Shop Team

Lifeline Shop – Where Every Part Tells a Story